WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

Higher Logic

MAY 13, 2020

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need. Strengthen Your Association's Value Proposition with Engagement.

Tools 296

Tools Communications Email Marketing Recruiting 296

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. Stop communicating and start relationship- building. Defining Your Association Value.

Communications 28

Communications Marketing Conference Social Media 28

Protech

MAY 4, 2020

By Brian Smith – Communications Specialist. M any of our daily interactions and communications are through screens , and i t’s not just television. Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. .

Content 86

Content System Discount Software 86

Association Freak

MARCH 26, 2021

Just because something has no value at $100 doesn’t mean it suddenly becomes valuable at $50. By going down this path, organizations end up sacrificing significant dues revenue without much to show for it in terms of membership growth. Some organizations have taken a smart approach by bundling benefits together.

Discount 72

Discount Price Cost Strategy 72