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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Career resources.

Revenue 53
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3 reasons to know your association’s RPM (Revenue Per Member)

SCD Group

Separate books, manuals or white papers. Certification, exams or other. Donations to your association’s foundation. So you provide your Board of Directors an accurate tracking measure of the association’s membership efforts. So you know how much you can afford to spend to recruit and retain members.

Revenue 40
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

Pros: Ungated content offers many benefits in search engine optimization (SEO) by improving website rankings, providing valuable backlinks, and driving organic traffic to your association’s page. With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment.

Content 126
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Association Brain Food Weekly: 10.18.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. or subscribe for updates. CAE credit.