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Association Brain Food Weekly: 12.13.19

Reid All About it

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.”

Raleigh 259
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue 53
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3 reasons to know your association’s RPM (Revenue Per Member)

SCD Group

Separate books, manuals or white papers. Certification, exams or other. So you know how much you can afford to spend to recruit and retain members. For example: Annual dues (including any separate SIG dues). Annual conference and/or trade show. Seminars, webinars or other special events.

Revenue 40
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Association Brain Food: 12.2.22

Reid All About it

But 62,000 people completed the course and earned a certificate. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Learn about different credential models and how best to use them (certifications, certificates, stacked credentials, micro-credentials). 1 CAE credit.

Tips 41
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Gated content.

Content 126
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Association Brain Food Weekly: 12.10.21

Reid All About it

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Recruitment & Retention: How to Overcome the Great Resignation. Digital transformation. Propel explains the difference between digital and digitized. CMP credit.

Chicago 195
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Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). White Paper. (4).