3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile?

Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth.

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How Will Association Boards Recruit New Leaders?

SCD Group

The other friend shared that he had been active in a certification program and his state asked him to represent them on the national board.

New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs.

The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. More than 30 percent of associations offer certification of some kind.

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Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. reports which recruitment marketing channels have performed the best for associations (trade and professional). To make the most of email recruitment, create targeted email campaigns that include offers relevant to your prospects.

Membership 101: The Full Series

Spark Consulting

Here’s the list of all the Membership 101 posts with all the links: Series Launch (which did have a topic request that it still on my list, but it was related to certification programs, so it’s not part of this series). Recruitment V.

Membership Q&A: Don’t Leave Us!

Spark Consulting

She holds your professional certification, has presented at some of your events, is a regular contributor to conversation on your white-label social network platform, and served a three-year term on one of your committees. They’ve often earned whatever credentials are available for their industry (whether those be undergrad or graduate degrees or certifications or other types of non-degree credentials). We’ll just recruit more early-career Millennials to make up for it.”

Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

Don’t pitch your certification at him if he’s nearing retirement – or fresh out of his formal schooling and won’t qualify for five more years. In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit.

Your Four Most Asked Questions Answered

Moery Company

Should we recruit new members during this time?”. The easiest thing to deliver right now may be education or certification; you may want to loosen your membership requirements there, especially for jobs where people must be on site and they could be doing nothing right now at their homes.

Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). A certification? Part of the reason for that is that we’re erecting barriers to entry rather than removing them.

Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry.

2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Whether optional or required, association-provided certifications and designations offer ongoing opportunities for a diversified skill set and professional development.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you.

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The Pandemic’s Effect on Association Membership, Events, and Leadership – Association Hustle Podcast Episode 227

Moery Company

Should we recruit new members during this time?”. The easiest thing to deliver right now may be education or certification; you may want to loosen your membership requirements there, especially for jobs where people must be on site and they could be doing nothing right now at their homes.

Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

Certifications & Designations. Whether required or optional, association-provided certifications and designations offer ongoing opportunities for professional development and a diversified skill set. Increased pressure to recruit younger members? “What’s in it for me?”.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Personalizing your communications during recruitment and retention. This data suggests that recruitment activities should be focused not only on students and recent graduates, but also those in their first few years of employment.”. Certification/Continuing Education.

Social Learning: Integrating Courses with Community

Blue Sky eLearn

make X number of posts / replies) could even be a criterion for course completion and certificate awarding. . Sure, if people need to obtain continuing education credits each year or specific certifications to move to the next level in their career, they’ll take your courses.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts.

Association Brain Food Weekly: 3.1.19

Reid All About it

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Raising the Bar: Using Certifications and Credentialing to Extend Your Reach.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent).

Association Brain Food Weekly: 4.25.16

Reid All About it

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . This session explores technological solutions, including badges and xAPI, that should be used to enable learners to concentrate on the learner while certification bodies worry about the credits.

Association Brain Food Weekly: 4.25.16

Reid All About it

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . This session explores technological solutions, including badges and xAPI, that should be used to enable learners to concentrate on the learner while certification bodies worry about the credits.

4 tech facts Executive Directors need to know about AMS platforms

Nimble AMS

As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. For example, Salesforce offers certifications and free training. What technology will your association invest in?

Membership Hack: “Ask Me Anything” Calls

Associations Now

Calls can also help recruit new members. Common questions include how to become a member or [questions] about our certification program,” Hackney says. The Digital Analytics Association hosts a monthly call modeled off Reddit’s “Ask Me Anything” series.

Social Learning: Creating Community Around Learning

Fonteva

make X number of posts / replies) could even be a criterion for course completion and certificate awarding. Sure, if people need to obtain continuing education credits each year or specific certifications to move to the next level in their career, they’ll take your courses.

LMS 52

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members.

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

The responses will allow you to map out several “career paths” t o share with your members based on their title, salary, top skills, relevant jobs, descriptions, course certifications, event registrations and more. By Brian Smith, Communications Specialist .

Association Brain Food Weekly: 2.8.16

Reid All About it

– How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. – Promoting Online Education & Certification.

Association Brain Food Weekly: 5.15.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about the tools and best practices for designing a reputable online survey, recruiting participants, and analyzing the data. Moving Training and Certification Online in Less Time.

Association Brain Food Weekly: 1.10.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. Experienced volunteers may work with new recruits to help them learn the ropes, for example.

Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

I highly recommend associations start utilizing aspects of loyalty programs such as; earning reward points for taking classes, earning certifications, purchasing webinars, etc. The easiest way to get new members is by getting your current members to do the recruiting for you.

Five things to consider when choosing new association management software

Nimble AMS

Recruiting top notch employees. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. The AMS you choose today impacts the next generation of staff and members.

Four things to consider when choosing new association management software

Nimble AMS

Recruiting top notch employees. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. The AMS you choose today impacts the next generation of staff and members.

Association Brain Food Weekly: 11.29.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.”

4 tips to help out and stand out as an all-star volunteer

Association Success

According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. Looks like you’ve forgotten something.

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