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How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

For example, If they want a discounted rate on your annual event, they must rejoin by the end of the month. Check out this membership level chart from the Columbus Chamber of Commerce. Benefit example: Education, training, and certification] . Benefit example: Business and industry development] .

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

Summary: Three thought-provoking websites, from beyond the association management realm, that offer new ideas for association executives. In this edition, explore examples of crowdsourcing in action, experiments in new forms of management, and a case of learning driven by a behind-the-scenes look at conference planning.

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Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

Summary: A selection of thought-provoking websites from beyond the association management realm that offer new ideas for association executives. For a great example of gaming in action, watch this 8-minute video on how the New York Public Library engaged 500 people overnight in writing a book about its collections.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

Summary: A selection of thought-provoking content from beyond the association management realm that offers new ideas for association executives. Both of these sites also serve as great examples of how associations could more effectively curate and share interdisciplinary content for members and facilitate ideas spreading.

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Symphony, Football and Associations: Teamwork Wins the Day

SCD Group

You can’t just declare a culture,” Columbus-area consultant Brian Kight said. These symphony and football stories can be an example for associations. Trust between the association board and the association staff. Trust between the association management and professional staff.

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SCD Group: 4 Ways Content Marketing Builds Associations

SCD Group

AMR Management Services. Stronger by Association. 4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Columbus, Ohio.

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SCD Group: 8 Great Articles to Help Associations Grow with Content.

SCD Group

For more information about content marketing for associations, I invite you to attend the CONTENT MARKETING/MANAGEMENT FOR ASSOCIATIONS AND NONPROFITS WORKSHOP at the 2012 Content Marketing World Conference. Columbus, Ohio. Associations have stories to share. Thoughts for Embattled Association CEOs: 3 Lessons.

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