Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Maryland Association of CPAs. National Association of Licensed Practical Nurses. Ohio Society of Certified Public Accountants.

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SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? I’m also a strong proponent that associations need to determine distribution platforms based on their target audience(s). homes last year, according to the Direct Marketing Association, and 89.6 million More than 12.5 at 4:53 PM.

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SCD Group

NOVEMBER 27, 2012

I played varsity hockey at Ohio State. As a hockey fan, the current “lock-out” shows hockey leaders (management and players union) are the dumbest “association” going. Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned. I’m a huge hockey fan.

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SCD Group

JUNE 17, 2012

Stronger by Association. Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members. Content marketing & management represent a growing strategy for association executives. My research extends beyond traditional association sources.

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SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Columbus, Ohio.

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SCD Group

AUGUST 8, 2012

Shared by Becky Rasmussen of AMR Management Services Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. 4) We haven’t adopted a content marketing mindset. The voice kept saying, “That won’t work.”

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SCD Group

JUNE 14, 2012

” When I served on the Alumni Board at Ohio State, our now retired CEO used to say that “alumni associations are 19th century structures trying to operate in the 21st century.” Maybe it is time to creatively destroy our existing association models and create new ones for the 80 million millennials coming of age?

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