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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. MCI released a benchmark survey report on AI adoption in associations. Sponsor perspectives.

Maryland 272
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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia. Michael Dunham: AGC Georgia was founded back in 1928. MD: Not really.

Georgia 110
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Hosts: Mariner Management and Billhighway.

Montana 350
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Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

They can also help pull in potential members who are on the fence about whether or not it is worth the money to join your association. . This new member grant has opened the door to greater association involvement for many eager association professionals. The answer? Assistance funding internship positions.

Georgia 80
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Taking the Mobile Event App Leap

Association Adviser

Additionally, in spite of the annual increasing attendance for this conference each year (3,000 and counting), the hosting association’s membership numbers continued to waver around 300. Reader note: Talk to Naylor for information on subsidizing the cost of your event app and generating non-dues revenue. We used QuickMobile.

Georgia 60
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Association Brain Food Weekly: 2.23.18

Reid All About it

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Presenters: Beth Arritt, Staff Vice President, American Association of Airport Executives.

DC 79
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Are Association CEOs More Important Today Than Ever?

Associations Now

And, as fair or unfair as that may seem, a new study by researchers at the University of Georgia and Penn State University suggests that corporate-world executives have a bigger impact on their organizations’ bottom lines today than ever before. The short answer to if association CEOs are more important is yes,” she said.

Georgia 40