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Implementing a Successful Cause Marketing Campaign

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AMR MANAGEMENT SERVICES. Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Jill Mahoney and I were the project managers. CONTRIBUTORS.

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Stronger by Association: How to Create a Content Marketing Strategy

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AMR MANAGEMENT SERVICES. How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. CONTRIBUTORS. Monday, July 25, 2011.

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Stronger by Association: Communications Audits and Digital Media.

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Angie Reese-Hawkins, President and CEO of the Metropolitan YMCA of Washington and Steve Drake, President and CEO of Drake &; Company will talk about communications and marketing in a social media age during the Association of YMCA Professionals convention July 21 in Dallas. How to Create a Content Marketing Strategy.

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Stronger by Association: Make 2012 "The Year of Better Content"

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At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Kinda makes you wonder what associations have been doing all these years, huh? Dairy Calf and Heifer Association.

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Stronger by Association: Seven Content Mistakes You May Be Making

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AMR MANAGEMENT SERVICES. During a two day forum, The Drake included presentations to help everyone become active content marketers. One session discussed tactics that will set your association apart from others by breaking “bad habits.” Social media is great for giving and getting feedback.

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Stronger by Association: What I'm Reading.

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In preparation for The Drake , Ive been reading anything I can get my hands on that deals with content marketing and management. What is Content Marketing? Weve tried to define content marketing before on this blog - such as here and here. Heres a reminder from Content Marketing Today that hits home.

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Stronger by Association: Battle for Relevance: How Twitter, HBR and.

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So if a platform comes along that can provide professional networking and knowledge sharing as a benefit, that might be a threat to the association model? Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true.