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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. More info/register. What Were you Thinking? 1 CMP credit.

Revenue 256
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Association Brain Food Weekly: 3.25.22

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Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Host: Brandt Krueger, founder Event Technology Consulting.

Revenue 195
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Association Brain Food: 10.6.23

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Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. It’s one thing to say that you can meet your goals using technology.

Revenue 256
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Association Brain Food: 4.14.23

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Wes Trochlil at Effective Database Management explains why your association should think about the small moments experienced by members and customers. This template is also helpful for other technology selection projects since those vendors will need much of the same information. CMS/website RFP. Digital badges. 1 CAE credit.

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Association Brain Food Weekly: 2.19.21

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Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. NYSAE’s Third Technology Showcase: Virtual Event Platforms.

Revenue 322
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Association Brain Food Weekly: 2.12.21

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The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. It seems like every technology company is claiming expertise in virtual event software solutions. Host: Unleashed Technologies.

Revenue 370
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Association Brain Food Weekly: 11.27.20

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The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. What are the technologies, people, and processes required to be successful? Presenters: Kelly Ash, Senior Association Manager, Meeting Expectations. Host: Virginia Society of Association Executives.

Las Vegas 369