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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

For professional associations, value could mean hosting interactive monthly meetings for your members – providing access and business opportunities to a network of like-minded executives. . How often are members engaging in training certification courses? . Where are your members located? .

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What We’re Scoring When We’re Scoring Engagement

Associations Now

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring member engagement data.

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Association Brain Food: 2.24.23

Reid All About it

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. 1 CAE credit.