Smooth The Path

MAY 7, 2017

It is our understanding of them that helps us design the website and systems they will find easy and useful. Exponentially increasing our understanding of members grows our empathy muscle. When CEOs understand members more, they find it easier to advocate with the board. Related: Member Engagement Research.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Association Value 68

Association Value eBook Member Experience Resources 68

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. With descriptive data analytics, you and you r colleagues can discover more information about who your members really are. Data Proficient .

How To 81

How To LMS Certificate Course 81

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Retention starts the day a member becomes a member. Track Membership Engagement. Make Your Membership Marketing Materials Rock. The Future of Membership Engagement. You’re lucky!

Communications 28

Communications Marketing Conference Social Media 28

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth.

Certificate 39

Certificate Innovation Education Process 39