Smooth The Path
AUGUST 6, 2018
These professionals are gaining tons of technical skills, they might be learning the systems and process of their organization, and they are learning soft skills like how to collaborate with team members, how to manage up, and how to be an excellent communicator. Why long-time members are reluctant to leave your association.
Smooth The Path
MARCH 14, 2017
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Instead, a high touch AVTP may work best.
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WBT Systems
MAY 9, 2017
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. appeared first on WBT Systems.
Protech
MAY 4, 2020
Rob ’s in-depth session offered suggestions on how association management software (AMS) and content management system (CMS) integrations can improve your nonprofit’s online engagem e nt and brand awareness. . Loop 1 – Buy (Market and Sell) . Below are a few key takeaways from Rob’s discussion. .
Blue Sky eLearn
MARCH 27, 2018
Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?
Protech
MARCH 11, 2020
For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. But without collecting and leveraging data, quantifying the expected return on investment (ROI) for membership is an arduous project. . Data Proficient .
Associations Now
DECEMBER 2, 2015
Chances are, your association’s nonmember audience values very different things than you and your members do, those values are rooted in much deeper motivations than you suspect, and your position and experience hamper your ability to craft membership appeals in terms that address those foreign motivations.
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