Atlanta Marketing Member Engagement Strategy 
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AUGUST 4, 2023
Member engagement. TopClass LMS explains how online education programs can help increase member engagement. They describe the essential elements of education programs that resonate with members. Quick hits Five things to do to heat up your content marketing game during the summer lull. Location: Atlanta GA.
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JULY 21, 2023
Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?
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DECEMBER 1, 2023
Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.
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OCTOBER 6, 2023
Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. More info/register. 1 CAE credit. .
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AUGUST 11, 2023
Impexium recommends five strategies for a change management framework. A day after getting back from Atlanta, I didn’t feel like going to the store, so I turned to the refrigerator and pantry to see what I could throw together for dinner. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m.
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JULY 7, 2023
The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact.
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FEBRUARY 3, 2023
Impexium recommends five strategies for a change management framework. Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Some of these might be keeping you up too, but don’t worry, Achurch provides solutions too.
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