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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). More info/register.

Strategy 272
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Association Brain Food: 12.1.23

Reid All About it

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Learn about tools and processes that can help you maintain healthy item banks for your programs.

Arlington 266
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Association Brain Food Weekly: 4.1.22

Reid All About it

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Real-time messaging, video chat, better intel for associations—yes, bring it on! Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers.

Revenue 195
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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blended learning and microlearning.

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Association Brain Food Weekly: 12.4.20

Reid All About it

If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. In IAFC’s case, they provided a guide to help fire departments integrate DEI into their processes. Event and learning data.

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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Episodes are published Monday mornings in both audio and video format on most podcast services. Member recruitment. Year-round attendee community.

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Association Brain Food: 10.7.22

Reid All About it

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.