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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Or, if you want more people to read your blog, ask an influencer to write a post for you.

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Get Creative With Your Spring Membership Drive

Associations Now

Everett says his team supplied email templates, social media posts, and digital membership brochures that members could share with others or post to professional networks. For instance, the Cleveland chapter of the National Association of Women Business Owners will host a member rally to celebrate Women’s History Month.

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Wednesday Buzz: How to Get Results Using Video

Associations Now

In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts. Use these annotations to push leads to your social media sites, website, or landing page!” ” Hashtag of the Day. . Other Good Reads.

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Membership+Marketing+Magazines+ 3 other articles for association executives

SCD Group

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Who do you target?

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Tuesday Buzz: Can Social Media Surface New Member Leads?

Associations Now

Use your social media presence to attract new member leads for your organization—but don’t forget the strategy. In fact, when it comes to social strategy, a few more steps are needed to turn your plan into something that drives new membership, advises Brie Ragland, social media account manager at MultiView.

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Monday Buzz: Skipping the Conventions, but Still Busy

Associations Now

The buzz around this year’s Republican National Convention has been weird, with Donald Trump’s influence in Cleveland putting political mainstays in an odd spot. The goal of the strategy, according to Haller, is “to engage with Democrats and Republicans who may not be in Cleveland.”. Body Language Fluency. On Frank J.