article thumbnail

Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

Cleveland 139
article thumbnail

What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. In other words, it’s a way of finding someone outside your company who has klout within your audience and using their social status to engage members or convert prospects. Do you think your customers would be excited?

Marketing 159
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thursday Buzz: Cleveland Prepares for GOP Convention

Associations Now

Serious event planning is underway for events around the Republican National Convention in Cleveland this July. Politics aside, the 2016 Republican National Convention , taking place in Cleveland in July, presents some unique challenges for event planners. Expand your social strategy. Links for Your Day.

article thumbnail

Big Brains and Cool Kids (September 2020)

Nonprofit Marketing Guide

Julia Campbell is the one to follow for all things nonprofit social media. As I see it, she is the reigning royal of nonprofit social media , especially after our mutual dear friend and colleague (and former King) John Haydon passed away earlier this year. Cleveland Clinic on Instagram Stories. 3 Cool Kids.

article thumbnail

The Most Popular Brand Archetypes for Nonprofits

Nonprofit Marketing Guide

If you are looking to create shareable, engaging content or primarily focus on social media, this is a great option. Example: The Cleveland Clinic The Most Popular Archetypes for Nonprofits For our 2024 Nonprofit Annual Trends Report , we asked survey takers to select the three words that best describe their nonprofit’s personality.

article thumbnail

Don’t Manage Social Media Like the NFL

Associations Now

The National Football League in recent weeks has arguably earned more attention for its unusually tight social media policy than anything happening on the field. The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy. Yes they do.”. TOUCHDOWN BROWNS!

article thumbnail

At One Meeting, Innovative Registration Makes for Happier Attendees

Associations Now

Meet our seventh “Planner of Productivity”: Kevin Brooks, the agent of record for the Church of God—headquartered in Cleveland, Tennessee—since 2004. One comment on social media we saw over and over was “welcome to the 21st century. KB: Live streaming and social media at our 2018 event was at an all-time high for us.