article thumbnail

How to Delight Meeting Attendees in 2020

Associations Now

The organization transformed a big-box room at the Huntington Convention Center in Cleveland into the ultimate CrossFit gym , hosting literal hometown heroes to compete with world-renowned CrossFit athletes. The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility.

article thumbnail

Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

Cleveland 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. In other words, it’s a way of finding someone outside your company who has klout within your audience and using their social status to engage members or convert prospects. Do you think your customers would be excited?

Marketing 159
article thumbnail

2020 ASAE Virtual Annual Meeting & Exposition Breaks Event Registration Record

AssociationChat

Overall, social media posts reflect that members were happy to have a chance to check in with peers and appreciated the work ASAE put into the conference. As meetings continue to happen and the virus keeps us in the habit of social distancing, improvements in virtual meeting offerings will continue to evolve. What happens next?

article thumbnail

At One Meeting, Innovative Registration Makes for Happier Attendees

Associations Now

Meet our seventh “Planner of Productivity”: Kevin Brooks, the agent of record for the Church of God—headquartered in Cleveland, Tennessee—since 2004. One comment on social media we saw over and over was “welcome to the 21st century. KB: Live streaming and social media at our 2018 event was at an all-time high for us.

article thumbnail

Get Creative With Your Spring Membership Drive

Associations Now

Everett says his team supplied email templates, social media posts, and digital membership brochures that members could share with others or post to professional networks. For instance, the Cleveland chapter of the National Association of Women Business Owners will host a member rally to celebrate Women’s History Month.

article thumbnail

Daily Buzz: The Evolving World of Content Marketing

Associations Now

The annual event, held in Cleveland since 2011, brings together professionals in an industry that is constantly evolving. On social media, [inflluencers] invite their audience behind the scenes,” Laura Johnston writes in the article.

Content 68