Remove Books Remove Email Marketing Remove Innovation Remove Recruitment
article thumbnail

Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
article thumbnail

Association Brain Food: 5.12.23

Reid All About it

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences.

Chicago 200
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 4.30.21

Reid All About it

. – Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Why is membership recruitment so important, and how can you use it to grow your association? 1 CAE credit.

Education 354
article thumbnail

Association Brain Food Weekly: 7.16.21

Reid All About it

I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Moving forward means being innovative in your event design to deliver quality experiences that meet the needs of your delegates—whether they’re online, hybrid/blended or in-person—and adapt to last-minute changes. Quick hits.

Revenue 195
article thumbnail

Association Brain Food: 6.10.22

Reid All About it

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Reading the book in advance is encouraged, but it’s not required.

article thumbnail

Association Brain Food: 7.14.23

Reid All About it

CEO’s First 90 Days: Breathing Tips for the Other End of the Fire Hose (Book Discussion) Whether you’re considering applying for your first CEO job or have already signed a contract, preparing for your arrival is one of the most important things you can do. Fri 7/14 at 4 p.m. – More info/register. Host: Fridays@4 Mon 7/17 at 8 a.m.

article thumbnail

Association Brain Food: 5.20.22

Reid All About it

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.