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Association Brain Food: 4.14.23

Reid All About it

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. 1 CAE credit.

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Association Brain Food Weekly: 2.26.21

Reid All About it

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

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Association Brain Food: 11.3.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272
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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Best of 2023: Case Studies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. 1 CAE credit. More info/register. 1 CMP credit.

Strategy 272
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40 Effective Virtual Event Sponsorship Ideas for 2024

MemberClicks

With virtual event sponsorship, your organization gets more funding while increasing your reputation by associating your organization with well-known companies known for making an impact in causes related to your mission or values. Source: [link] Prize draws Have event sponsors donate prizes or host prize draws during session breaks.

Video 97
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Association Brain Food Weekly: 9.25.20

Reid All About it

He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble.

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Association Brain Food: 11.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit.