Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Membership includes a magazine, a member card, and member savings. Unleash the Power of Market Testing in your Membership Recruitment. Does Wal-Mart Announce a Price Increase?

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

APRIL 7, 2011

Tony - it seems to me that one major member benefit that many professional associations offer, namely the journal or magazine, is missing from this list. The number one tangible reason to join many of these groups would be to receive a journal or magazine. Unleash the Power of Market Testing in your Membership Recruitment.

Price 40

Price Survey Products Analysis 40

Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

DECEMBER 29, 2010

So when I came across some behavioral concepts from the consumer market in the Mckinsey Quarterly magazine, I thought that they could be applied to how we market and present our membership product. Labels: Economics , Offers , Price , tiered membership. Unleash the Power of Market Testing in your Membership Recruitment.

Tips 40

Tips How To Marketing Price 40

Membership Marketing

JULY 25, 2010

The author, John Stott, served as an Anglican priest in London, but because of his writing has been recognized by Time magazine as one of the “100 Most Influential People in the World.” He ‘purchased’ it for us at the high price of his own life blood. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 12, 2010

You’re trying to find them without renting a list or paying the trade magazine in your industry to do it or buying a booth at a trade show in order to collect business cards. Social media enables you to explain yourself, to market yourself based on value rather than on price.” Pricing Your Product, Service, or Membership.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 5, 2010

“ Also, as an opt-in approach, ASOA said that they “placed ads on our website and promoted the program through business-reply cards in industry magazines.” Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Price 40

Price Marketing Cost Survey 40