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Segmenting Your Market - A Case Study.

Association Success

As shown in the chart: Company A is a strong supporter of our association’s products by being a regular advertiser in our magazine and exhibitor at our convention. Perhaps, bundling a sponsorship with web ads at a package price to increase the company’s exposure at the convention would provide the added value this client needs.

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Association Brain Food: 2.9.24

Reid All About it

You can add magazines and websites too, which is how I found the Cook’s recipe. Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? .

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Association Brain Food: 2.2.24

Reid All About it

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Hear how the speaker’s team developed a price elasticity forecast.

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Membership Marketing Blog: Case Study: A Thriving Membership.

Membership Marketing

Case Study: A Thriving Membership Organization. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Membership includes a magazine, a member card, and member savings. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Publications.

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Associations Need to Lead Change with Education Programs

WBT Systems

This diversity offers flexibility in pricing, pre-requisite knowledge and scheduling, which is more affordable, flexible, and supportive of the non-traditional learner, but also opens opportunities for the association to generate revenue from education programs and attract new learners to increase its membership.

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Successful Association Sales: Selling Value Instead of Products

Association Success

Cost is the price your customers pay and value is what your customers receive in exchange for their money. You look at a Toyota and a Mercedes and note that for the price of one Mercedes you could buy two Toyotas. What is the difference between cost and value? Let me give you an example. Suppose you are in the market to buy a new car.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Jacqualine Price Osafo, MBA, CAE, Vice President of Membership at the American Health Information Management Association.

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