Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Membership includes a magazine, a member card, and member savings. Case Study: A Thriving Membership Organization. Case Study. (9). Speaking Engagements. Speaking Engagements. Publications. Friday, October 21, 2011. Tony Rossell. Good point. Vinay Kumar.

Case Study 40

Case Study Marketing Price Survey 40

CMA Solutions

MARCH 6, 2024

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

Association Adviser

APRIL 15, 2014

In a new case study published by Naylor, we examine how the Associated General Contractors of America (AGC) took their official magazine , Constructor , and found a way to rebuild its brand, expand its reach and increase audience accessibility.

Case Study 60

Case Study America Content Communications 60

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again.

Leadership 88

Leadership Social Media Case Study Industry 88

ISAE

SEPTEMBER 7, 2023

Putting together a magazine for your small business can boost engagement and create a strong connection with your customers. Include original content such as stories from customers, industry-related news, employees’ perspectives, case studies and other interesting pieces in order to engage readers.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Association Adviser

OCTOBER 13, 2016

We have no objection to a product mention in a case study or example of use,” Greve, former director of sales and business development for the American Institute of CPAs and the March of Dimes, added. Also, before the sale is completed, Shoul recommended sharing examples of acceptable content with advertisers.

Content 60

Content Case Study Guidelines Revenue 60

Beekeeper Group

MAY 24, 2012

We at Beekeeper Group often tout the benefits of social media for bringing traditional media attention to your association/corporation/nonprofit, but now I have a unique and personal case study. You’ve probably heard of Uber – a new on-demand car service … Continue reading →

Social Media 28

Social Media Case Study 28

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

Case Study 64

Case Study Library Content Kentucky 64

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Much is uncertain, but current projections can help. 1 CMP credit. More info/register. Presenters: Jessie States, CMP, CMM. Matt Turner.

San Jose 369

San Jose Email Marketing Tools millennials 369

WBT Systems

SEPTEMBER 13, 2016

Interviewed about the whitepaper in Associations Now magazine , one of the authors, Alcorn says, “ The kind of member loyalty that you have always said you wanted to create? Check out this case study to learn more. Generate Revenue from Education Content and Events. CAE, CEO & Chief Strategist, Spark Consulting LLC.

Education 150

Education Certificate LMS Learning Management System 150

Association Success

FEBRUARY 12, 2018

The stories in your association’s magazine, the articles on your website, and the presentations given at your convention are the content that attracts audiences to these products and keeps them coming back. The content must be relevant to the specific interests and information needs of your members.

Products 80

Products Cost Price Case Study 80

Association Adviser

NOVEMBER 21, 2016

This association approached our company requesting that Naylor cease publishing their print magazine because they wanted to be sensitive to their members and didn’t want to ask their members for money during such a difficult time. Likewise, an economic downturn might be just the push you needed to launch a a magazine microsite.

Case Study 60

Case Study Directory Cost Revenue 60

SCD Group

JUNE 22, 2015

The experience offers a case study for other associations. I was lucky enough to be hired as the public relations director responsible for communications PR and the association magazine. The commercial magazine reached 300,000 circulation and generated about $3 million in advertising revenue. Then, things began to change.

St. Louis 40

St. Louis Houston Washington Case Study 40

Associations Now

APRIL 27, 2017

One of ASLA’s first attempts at reaching the next generation of landscape architects was a print supplement called Your Land , which came in the April 2017 issue of its monthly publication, Landscape Architecture Magazine. It’s filled with inspiring photos, case studies on project types, and some of the other nuts and bolts of the field.

Rhode Island 62

Rhode Island Industry Georgia Case Study 62

Reid All About it

MAY 29, 2020

Listen to two case studies: rapidly converting a face-to-face meeting to a virtual event within 3.5 Case Study: How to Shift an In-Person Conference to Virtual in Just 2 weeks Amid Covid-19. Today’s sessions: From Public Speaker to Virtual Event Host – Ramon Ray, Entrepreneur, Smart Hustle Magazine.

San Diego 259

San Diego Strategy North Carolina Conference 259

Association Success

APRIL 24, 2018

These include high-value content, such as a program of in-depth case studies about how different associations created new tools, products or services. We publish six hardcopy issues of our magazine per year and distribute them to members. We also have a TV channel, that we maintain with a partner.

Case Study 62

Case Study Revenue Innovation Products 62

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Case Study of EAIE 2019 Conference. Angry about friends breaking the Covid rules? Neelam Tailor, The Guardian ). Psychologists offer three tips for coping with the loss of holiday traditions. Colleen McClain, Pew Research ). I love German Christmas markets.

Video 221

Video Certificate Review LMS 221

Vanguard Tech

NOVEMBER 9, 2011

Blogging is a marathon requiring commitment – Just like deciding to publish a magazine takes an investment, so does blogging. Self Promotion Alert – I’ll be presenting a case study about how the National Wildlife Federation reinvented their blog and turned it into a content machine that drives online engagement and actions.

Case Study 70

Case Study Content Revenue Technology 70

Aaron Wolowiec

DECEMBER 23, 2014

True enough, corporate execs get all the attention from magazine covers (well, almost all ). Case studies from the big guns can have some meaningful lessons to deliver, but ultimately the approach that works is going to be the product of what you’ve learned from what you’ve observed in your own organization.

Leadership 100

Leadership Social Media Case Study Revenue 100

Holly Duckworth

OCTOBER 16, 2017

Fact 1: MINDFULNESS REDUCES ANXIETY – From Forbes Magazine. In a 2013 Massachusetts General Hospital study , 93 individuals generalized anxiety disorder (GAD) were randomly assigned to an 8-week group intervention with mindfulness-based stress reduction (MBSR) or to a control group, stress management education (SME).

Massachusetts 28

Massachusetts Case Study Review Education 28

Aaron Wolowiec

FEBRUARY 17, 2015

He is also the editor of Learning TRENDS by Elliott Masie , an Internet newsletter read by more than 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. People will gravitate to it as long as they’re not announced as the leader or the case study.

Conference 100

Conference Case Study Video Education 100

Aaron Wolowiec

MAY 6, 2014

Case studies/reports. Home-study courses. But when we really dig into the available options, the list grows exponentially. This is especially important when finding the “right” fit for our next generation of learners. Accreditation. Annual conferences. Board/committee meetings. Certification. Communities of practice. Institutes.

Education 100

Education Michigan Certificate Revenue 100

Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? I urge you to review the National Fluid Power Association case study on pages 13-15 of the whitepaper. To entice volunteers, make sure they know what resources and help are available, and make sure that volunteer work is celebrated.

millennials 150

millennials Certificate Project Committee 150

Aaron Wolowiec

SEPTEMBER 2, 2014

This is according to Forbes Magazine in 2011. During the session we walked through two case studies. “82% of Fortune 500 CEOs feel their organization did an effective job of strategic planning. Only 14% of the same CEOs indicated their organization did an effective job of implementing the strategy.” Is it board-driven?

Nashville 100

Nashville Analysis Review Communications 100

Associations Now

MARCH 18, 2016

” Do you have a brilliant idea or a wonderful case study that you’d love to share with your association’s community, but you’re not quite sure how to get that information in front of a wider audience? Mel magazine’s John McDermott offers a behind-the-scenes look at how Spotify met that challenge.

Conference 40

Conference Case Study Proposal Social Media 40

Associations Now

SEPTEMBER 28, 2016

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year. If they’re so good at content, though, why not? Use an inbound marketing platform.

Case Study 40

Case Study eBook Content Social Media 40

Vanguard Tech

MARCH 20, 2013

When examining how people viewed the page, the study found that viewers spent 10% more time looking at photos than reading the bios. Include photos and case studies of your members. For associations, this presents two great opportunities: Show off your members. Introduce Your Staff.

eBook 70

eBook Case Study Class Examples 70

Association Adviser

OCTOBER 13, 2016

When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”. For some of our association clients, the print magazine continues to be their most important and highly rated member benefit. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

DECEMBER 22, 2014

True enough, corporate execs get all the attention from magazine covers (well, almost all ). Case studies from the big guns can have some meaningful lessons to deliver, but ultimately the approach that works is going to be the product of what you’ve learned from what you’ve observed in your own organization.

Leadership 40

Leadership Case Study Revenue Survey 40

Reid All About it

OCTOBER 25, 2019

Gerald Leonard, PM World 360 Magazine ). Online learning needs more “case study” like short simulations (sims) that force the learner to think and make decisions. Quick hits before we get to next week’s free webinars: Always use the double opt-in for email introductions. An excellent and considerate idea. Get team buy-in.

Review 85

Review Education Tips Technology 85

Associations Now

MAY 21, 2014

One of our most recent case studies reminds us that “translating” is indeed a vital step in the process. We value getting articles written for free for our magazine, so we give it a high score. … We value committee service, so we give it a high score.

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40

SCD Group

JULY 15, 2012

Here are six case studies that show how your association can use videos as part of your content management/marketing tools. Reminder: once the association video is produced, use it across multiple platforms beyond posting it to your YouTube channel: embed your video in your blogs, your website, your “digital magazine.”

Video 40

Video Examples Marketing Case Study 40

Associations Now

JANUARY 8, 2014

They range from examples of member-engagement methods and case studies on membership growth to arguments for either the imminent demise or ongoing strength of the membership model itself. Membership in the Magazine and on the Blog. To look at all of these and discern a common, specific theme isn’t easy.

California 40

California Directory Case Study Member Engagement 40

Association Adviser

APRIL 15, 2014

While the demise of “dead tree media” has been predicted for years, our annual benchmarking study finds that among 1,031 association leaders surveyed, print media still has an average value rating of 4.01 on a scale of 5, including print magazines which weighed in at a healthy 4.20.

Revenue 60

Revenue Georgia Price Newsletter 60

Beth Kanter

SEPTEMBER 28, 2015

As part of my plenary session, I did a “living case study” where I called a member of the audience, The Native Fish Society to share their story about how they used an Instagram to help save fish by taking a strategic approach and applying “POST” framework. Instagram Contests and Hashtags.

Social Media 28

Social Media Idaho Oregon Case Study 28

SCD Group

JUNE 20, 2012

Took magazine from 4x to 7x a year; searchable with keywords archived. Ways to communicate and share – case studies on site, blogs about new trends and best practices, tweets about ideas/local resources, personal notes and sending articles by USPS. Social share buttons on content. YouTube channel; eblasts with videos.

Content 40

Content St. Louis Social Media Case Study 40

Beth Kanter

NOVEMBER 19, 2013

Alliance Magazine, September 2012. Alliance Magazine, September 2012. We also discussed that it would be useful to have a map or fuller array of case studies that illustrate how the data might be used for different interventions. ” Lucy Bernholz, “ Data-first Philanthropy.” Beth’s Blog, September 2011.

Social Media 28

Social Media Analysis Tools Strategy 28