Association Adviser

OCTOBER 13, 2016

They know that being salesy is a turn-off to readers,” explained Carla Kalogeridis , editorial director and publisher for Association Media & Publishing. “At Guidelines that provide clear direction on the types of acceptable content are key, noted Brittany Shoul , vice president of sales for Network Media Partners.

Content 60

Content Case Study Guidelines Revenue 60

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Much is uncertain, but current projections can help. 1 CMP credit. More info/register. Presenters: Jessie States, CMP, CMM. Matt Turner.

San Jose 369

San Jose Email Marketing Tools millennials 369

Aaron Wolowiec

DECEMBER 23, 2014

And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink. True enough, corporate execs get all the attention from magazine covers (well, almost all ).

Leadership 100

Leadership Social Media Case Study Revenue 100

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. This is an example of “SMARTer Social Media.”

Social Media 28

Social Media Idaho Oregon Case Study 28

Beth Kanter

NOVEMBER 19, 2013

Alliance Magazine, September 2012. Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Alliance Magazine, September 2012. Explores the ecosystem of data for social problem solving and the role philanthropy can play. ” Lucy Bernholz, “ Data-first Philanthropy.”

Social Media 28

Social Media Analysis Tools Strategy 28

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

Case Study 64

Case Study Library Content Kentucky 64

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Tactics covered will include SEO, automation, social media and more. Case Study of EAIE 2019 Conference. Angry about friends breaking the Covid rules? Neelam Tailor, The Guardian ). Colleen McClain, Pew Research ). 1 CAE credit.

Video 221

Video Certificate Review LMS 221

Association Adviser

NOVEMBER 21, 2016

This association approached our company requesting that Naylor cease publishing their print magazine because they wanted to be sensitive to their members and didn’t want to ask their members for money during such a difficult time. Use online media to communicate more. Seek out companies willing to be case study subjects.

Case Study 60

Case Study Directory Cost Revenue 60

Associations Now

SEPTEMBER 28, 2016

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year. If they’re so good at content, though, why not? Use an inbound marketing platform.

Case Study 40

Case Study eBook Content Social Media 40

Associations Now

MARCH 18, 2016

” Do you have a brilliant idea or a wonderful case study that you’d love to share with your association’s community, but you’re not quite sure how to get that information in front of a wider audience? Mel magazine’s John McDermott offers a behind-the-scenes look at how Spotify met that challenge.

Conference 40

Conference Case Study Proposal Social Media 40

Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? I urge you to review the National Fluid Power Association case study on pages 13-15 of the whitepaper. To entice volunteers, make sure they know what resources and help are available, and make sure that volunteer work is celebrated.

millennials 150

millennials Certificate Project Committee 150

Association Adviser

OCTOBER 13, 2016

When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”. For some of our association clients, the print magazine continues to be their most important and highly rated member benefit. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

DECEMBER 22, 2014

And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink. True enough, corporate execs get all the attention from magazine covers (well, almost all ).

Leadership 40

Leadership Case Study Revenue Survey 40

Association Adviser

APRIL 15, 2014

If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. While the demise of “dead tree media” has been predicted for years, our annual benchmarking study finds that among 1,031 association leaders surveyed, print media still has an average value rating of 4.01

Revenue 60

Revenue Georgia Price Newsletter 60

SCD Group

JULY 15, 2012

Here are six case studies that show how your association can use videos as part of your content management/marketing tools. Reminder: once the association video is produced, use it across multiple platforms beyond posting it to your YouTube channel: embed your video in your blogs, your website, your “digital magazine.”

Video 40

Video Examples Marketing Case Study 40

SCD Group

JUNE 20, 2012

Took magazine from 4x to 7x a year; searchable with keywords archived. Social share buttons on content. Add members social contacts to site. If social media channels too active, you may have less interest in website. Here are the un-edited notes from the flip charts … Flipping Your Publications. Use teasers.

Content 40

Content St. Louis Social Media Case Study 40

High Context

FEBRUARY 27, 2009

Can social media be applied to your core strategies? Case Study: Subscriptions vs. Sales. magazine , discussed how he accidentally shot the revenues of his CoPilot service through the roof. How to use social media to create valuable outcomes for members and the organization. You get the picture.

Strategy 40

Strategy Report Social Media Revenue 40

CMA Solutions

JANUARY 31, 2024

You can position your company as an industry authority by consistently sharing informative blog posts, case studies, videos and infographics about current industry trends and best construction techniques. Use Social Media Engagement Social media is a powerful tool for building brand awareness and customer engagement.

Industry 64

Industry Marketing Social Media New Jersey 64

CMA Solutions

JANUARY 31, 2024

You can position your company as an industry authority by consistently sharing informative blog posts, case studies, videos and infographics about current industry trends and best construction techniques. Use Social Media Engagement Social media is a powerful tool for building brand awareness and customer engagement.

Industry 52

Industry Marketing Social Media New Jersey 52

Membership Marketing

APRIL 7, 2011

Tony - it seems to me that one major member benefit that many professional associations offer, namely the journal or magazine, is missing from this list. The number one tangible reason to join many of these groups would be to receive a journal or magazine. Case Study. (9). Social Media. (5). Post a Comment.

Price 40

Price Survey Products Analysis 40

Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. Case Study. (9). Social Media. (5).

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

JULY 25, 2010

The author, John Stott, served as an Anglican priest in London, but because of his writing has been recognized by Time magazine as one of the “100 Most Influential People in the World.” Practical Uses of Social Media for Association Mar. Case Study. (9). Social Media. (5). ▼ July. (5).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 29, 2010

So when I came across some behavioral concepts from the consumer market in the Mckinsey Quarterly magazine, I thought that they could be applied to how we market and present our membership product. Case Study. (9). Social Media. (5). Social Networking. (6). Here they are. Annual Meeting. (5). Awareness. (4).

Tips 40

Tips How To Marketing Price 40

Membership Marketing

MARCH 5, 2010

“ Also, as an opt-in approach, ASOA said that they “placed ads on our website and promoted the program through business-reply cards in industry magazines.” Case Study. (9). Social Media. (5). Social Networking. (6). ASOA was encouraged by the outcome. Overall membership is growing.

Price 40

Price Marketing Cost Survey 40

Aaron Wolowiec

DECEMBER 13, 2012

Social media feeds/conversations. Newsletter/magazine articles. Case studies. Social media. Discussion boards/online communities. Audio/video recordings. Participant discussions/chat transcripts. Question/answer summaries. Program outlines/white papers. YouTube videos. Facilitator interviews.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

NOVEMBER 6, 2017

We manage our digital channels — website, social media, blogs, and publications. We publish a daily eNewsletter, Public Power Daily , and a monthly magazine, Public Power Magazine , plus a blog. We also leverage our social media presence and reach to connect with external media.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

Reid All About it

APRIL 14, 2017

Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself. Presenter: Santana Innis, director of digital and social media, MDG Advertising.

Content 150

Content Chicago Marketing DC 150