CMA Solutions

MARCH 6, 2024

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).

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Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

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CMA Solutions

MARCH 6, 2024

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).

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Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Membership includes a magazine, a member card, and member savings. Case Study: A Thriving Membership Organization. Case Study. (9).

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

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Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

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ISAE

SEPTEMBER 7, 2023

Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. You'll also be able to choose which areas you want to focus on with your strategy, which would be much more difficult with a limited in-house team.

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WBT Systems

SEPTEMBER 13, 2016

Interviewed about the whitepaper in Associations Now magazine , one of the authors, Alcorn says, “ The kind of member loyalty that you have always said you wanted to create? Check out this case study to learn more. Generate Revenue from Education Content and Events. CAE, CEO & Chief Strategist, Spark Consulting LLC.

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AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

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Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. The Case for Execution. This is according to Forbes Magazine in 2011.

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Vanguard Tech

NOVEMBER 9, 2011

Here are a few quick topics I anticipate we will cover tomorrow: Blogging is just part of your content strategy – I’m sure we’ll talk about the kinds of content that is best for blogs and how to weave it into an association’s overall online presence and content strategy. I know for sure that we’ll wax poetic on these topics and more.

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Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Join a deep-dive conversation about the strategy and execution of the event from early critical choices to duty of care to the realities of hybrid. Case Study of EAIE 2019 Conference. Angry about friends breaking the Covid rules? 1 CMP credit.

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Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. I urge you to review the National Fluid Power Association case study on pages 13-15 of the whitepaper. EE: They’re almost limitless.

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High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. Can social media be applied to your core strategies? Case Study: Subscriptions vs. Sales. magazine , discussed how he accidentally shot the revenues of his CoPilot service through the roof.

Strategy 40

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Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Jill Andreu, Naylor Association Solutions.

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SCD Group

JULY 15, 2012

Here are six case studies that show how your association can use videos as part of your content management/marketing tools. Reminder: once the association video is produced, use it across multiple platforms beyond posting it to your YouTube channel: embed your video in your blogs, your website, your “digital magazine.”

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Reid All About it

OCTOBER 25, 2019

Gerald Leonard, PM World 360 Magazine ). Online learning needs more “case study” like short simulations (sims) that force the learner to think and make decisions. Quick hits before we get to next week’s free webinars: Always use the double opt-in for email introductions. An excellent and considerate idea. Get team buy-in.

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Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. on a scale of 5, including print magazines which weighed in at a healthy 4.20.

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Beth Kanter

SEPTEMBER 28, 2015

As part of my plenary session, I did a “living case study” where I called a member of the audience, The Native Fish Society to share their story about how they used an Instagram to help save fish by taking a strategic approach and applying “POST” framework. Key to their strategy was using influencers.

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Beth Kanter

NOVEMBER 19, 2013

Alliance Magazine, September 2012. Alliance Magazine, September 2012. Long Live Strategy.” Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. ” Lucy Bernholz, “ Data-first Philanthropy.” Beth’s Blog, September 2011.

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SCD Group

JUNE 20, 2012

As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Took magazine from 4x to 7x a year; searchable with keywords archived. Newer Post.

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Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. Case Study. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

APRIL 7, 2011

Tony - it seems to me that one major member benefit that many professional associations offer, namely the journal or magazine, is missing from this list. The number one tangible reason to join many of these groups would be to receive a journal or magazine. Case Study. (9). Cost of Wrong Strategy. (8). Newer Post.

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Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization. 1 CMP credit.

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CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website. For example, consider HEVI.

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Membership Marketing

JULY 12, 2010

And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here. Case Study. (9).

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Membership Marketing

MAY 29, 2024

When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Advice in the book Blue Ocean Strategy included, “think noncustomers before customers; commonalities before differences; and desegmentation before pursuing finer segmentation.” Find it on Amazon.

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Membership Marketing

JULY 25, 2010

The author, John Stott, served as an Anglican priest in London, but because of his writing has been recognized by Time magazine as one of the “100 Most Influential People in the World.” Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Awareness. (4).

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Membership Marketing

DECEMBER 29, 2010

So when I came across some behavioral concepts from the consumer market in the Mckinsey Quarterly magazine, I thought that they could be applied to how we market and present our membership product. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Here they are.

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CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website. For example, consider HEVI.

Industry 52

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Membership Marketing

MARCH 5, 2010

“ Also, as an opt-in approach, ASOA said that they “placed ads on our website and promoted the program through business-reply cards in industry magazines.” Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

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Reid All About it

APRIL 14, 2017

Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. 1 CAE credit. More info/register. Host: Matrix Group. Joanna Pineda, CEO, Matrix Group.

Content 150

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Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Newsletter/magazine articles. Case studies. Content treasurers may take many forms. Social media feeds/conversations.

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Association Adviser

NOVEMBER 6, 2017

We publish a daily eNewsletter, Public Power Daily , and a monthly magazine, Public Power Magazine , plus a blog. AA: Tell us about your media relations strategy. Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do.

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