CMA Solutions

MARCH 6, 2024

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Chris Detzel, Community Program Manager at Reltio. Much is uncertain, but current projections can help. 1 CMP credit. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

APRIL 15, 2014

In a new case study published by Naylor, we examine how the Associated General Contractors of America (AGC) took their official magazine , Constructor , and found a way to rebuild its brand, expand its reach and increase audience accessibility.

Case Study 60

Case Study America Content Communications 60

Association Adviser

OCTOBER 13, 2016

Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications. Just over one in five respondents (22 percent) disagreed, with half of that number only “somewhat” opposed.

Content 60

Content Case Study Guidelines Revenue 60

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection.

Leadership 88

Leadership Social Media Case Study Industry 88

CMA Solutions

MARCH 6, 2024

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! But where should you begin?

Marketing 52

Marketing How To Social Media Video 52

Reid All About it

MAY 29, 2020

Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Discover why, even if you’ve navigated the Covid-19 crisis relatively unscathed, having a crisis communications plan is necessary & why now is the perfect time to create one. More info/register. Tue 6/2 at 2 p.m. – Tue 6/2 at 2 p.m.

San Diego 259

San Diego Strategy North Carolina Conference 259

Association Adviser

NOVEMBER 21, 2016

This association approached our company requesting that Naylor cease publishing their print magazine because they wanted to be sensitive to their members and didn’t want to ask their members for money during such a difficult time. Use online media to communicate more. Seek out companies willing to be case study subjects.

Case Study 60

Case Study Directory Cost Revenue 60

Aaron Wolowiec

SEPTEMBER 2, 2014

This is according to Forbes Magazine in 2011. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Communicate. The framework continues with successful communication.

Nashville 100

Nashville Analysis Review Communications 100

SCD Group

JUNE 22, 2015

The experience offers a case study for other associations. I was lucky enough to be hired as the public relations director responsible for communications PR and the association magazine. The commercial magazine reached 300,000 circulation and generated about $3 million in advertising revenue.

St. Louis 40

St. Louis Houston Washington Case Study 40

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

Case Study 64

Case Study Library Content Kentucky 64

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Vanguard Tech

MARCH 20, 2013

When examining how people viewed the page, the study found that viewers spent 10% more time looking at photos than reading the bios. Include photos and case studies of your members. It communicates more and performs better. For associations, this presents two great opportunities: Show off your members.

eBook 70

eBook Case Study Class Examples 70

Associations Now

SEPTEMBER 28, 2016

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year. If they’re so good at content, though, why not? Use an inbound marketing platform.

Case Study 40

Case Study eBook Content Social Media 40

Reid All About it

OCTOBER 25, 2019

WBT Systems continues its series on project management basics for accidental project managers —otherwise known as the education, membership, communications or marketing directors who get saddled with overseeing LMS, AMS or other technology implementations. Gerald Leonard, PM World 360 Magazine ). An excellent and considerate idea.

Review 85

Review Education Tips Technology 85

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. on a scale of 5, including print magazines which weighed in at a healthy 4.20. ” Using advertiser and sponsor feedback.

Revenue 60

Revenue Georgia Price Newsletter 60

Beth Kanter

SEPTEMBER 28, 2015

As part of my plenary session, I did a “living case study” where I called a member of the audience, The Native Fish Society to share their story about how they used an Instagram to help save fish by taking a strategic approach and applying “POST” framework. Twitter: https://twitter.com/nfswildfish.

Social Media 28

Social Media Idaho Oregon Case Study 28

SCD Group

JUNE 20, 2012

Took magazine from 4x to 7x a year; searchable with keywords archived. Assess and plan your communications strategy and goals. Ways to communicate and share – case studies on site, blogs about new trends and best practices, tweets about ideas/local resources, personal notes and sending articles by USPS.

Content 40

Content St. Louis Social Media Case Study 40

Beth Kanter

NOVEMBER 19, 2013

Alliance Magazine, September 2012. Alliance Magazine, September 2012. We identified several great examples of nonprofit using social media data for decision-making, mostly to support communications strategy. We brainstormed a few: Real-Time evaluation of communications strategy for a nonprofit or foundation.

Social Media 28

Social Media Analysis Tools Strategy 28

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Content Education 370

Aaron Wolowiec

DECEMBER 13, 2012

Newsletter/magazine articles. Case studies. You must then communicate and share this content with others. Online community. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. Social media feeds/conversations.

Content 100

Content Newsletter Social Media Case Study 100

Reid All About it

APRIL 14, 2017

Find out about their six-month long effort to meet their big goal in this case study style webinar. Presenters: David Schnabel, CAE, communications & events manager, NAES. Presenter: Julie Callaghan, editor-in-chief & publisher, American Spa Magazine. Jacob Warwick, founder, ThinkWarwick Communications.

Content 150

Content Chicago Marketing DC 150