Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Membership includes a magazine, a member card, and member savings. Case Study: A Thriving Membership Organization. Case Study. (9). Non-Dues Revenue. (1). Speaking Engagements. Speaking Engagements. Publications. Friday, October 21, 2011.

Case Study 40

Case Study Marketing Price Survey 40

WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Check out this case study to learn more. Generate Revenue from Education Content and Events. Manage Complex Continuing Education and Certification.

Education 150

Education Certificate LMS Learning Management System 150

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Much is uncertain, but current projections can help.

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San Jose Email Marketing Tools millennials 369

Association Adviser

OCTOBER 13, 2016

Associations keep seeking new ways to generate non-dues revenue and keep members informed about the best products and solutions on the marketplace. She said this could include mailing a recent copy of a magazine with sponsored content flagged to a new prospect to help them understand what is acceptable.

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Content Case Study Guidelines Revenue 60

Association Adviser

NOVEMBER 21, 2016

This association approached our company requesting that Naylor cease publishing their print magazine because they wanted to be sensitive to their members and didn’t want to ask their members for money during such a difficult time. Likewise, an economic downturn might be just the push you needed to launch a a magazine microsite.

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Case Study Directory Cost Revenue 60

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations.

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Case Study Library Content Kentucky 64

Aaron Wolowiec

MAY 6, 2014

Following introductions and an outline of the day’s learning outcomes, I shared four big ideas that represent the importance of education to our organizations: Meetings represent a significant and increasing proportion of association revenue. Case studies/reports. Home-study courses. Accreditation. Annual conferences.

Education 100

Education Michigan Certificate Revenue 100

Association Success

APRIL 24, 2018

Revenue Generation. We’ve invested in activities outside of events that, in due course, with sponsorship, will generate revenue. These include high-value content, such as a program of in-depth case studies about how different associations created new tools, products or services. Risk & Innovation.

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Case Study Revenue Innovation Products 62

Reid All About it

MAY 29, 2020

Listen to two case studies: rapidly converting a face-to-face meeting to a virtual event within 3.5 Case Study: How to Shift an In-Person Conference to Virtual in Just 2 weeks Amid Covid-19. Today’s sessions: From Public Speaker to Virtual Event Host – Ramon Ray, Entrepreneur, Smart Hustle Magazine.

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San Diego Strategy North Carolina Conference 259

SCD Group

JUNE 22, 2015

The experience offers a case study for other associations. I was lucky enough to be hired as the public relations director responsible for communications PR and the association magazine. The commercial magazine reached 300,000 circulation and generated about $3 million in advertising revenue.

St. Louis 40

St. Louis Houston Washington Case Study 40

Aaron Wolowiec

DECEMBER 23, 2014

Executives need to own diversity as a core competency as much as membership and revenue — all the Lean In circles in the world won’t mean much if the guys at the top aren’t getting the message and boards won’t evolve unless they’re mindful of where they’re underrepresented.

Leadership 100

Leadership Social Media Case Study Revenue 100

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Nonprofit GAAP – The New Revenue Recognition Standard and What You Need to Know About It as a Nonprofit. Case Study of EAIE 2019 Conference. Angry about friends breaking the Covid rules? Neelam Tailor, The Guardian ). Colleen McClain, Pew Research ).

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Video Certificate Review LMS 221

Vanguard Tech

NOVEMBER 9, 2011

In a content driven world where “in bound marketing” drives new members and non-dues revenue, blogging is one of the most powerful tools an association can leverage to drive site traffic, share thought leadership and stand out on the (ever increasingly) crowded internet. I’ve heard how blogging is dead or that organizations just don’t get it.

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Case Study Content Revenue Technology 70

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Use an inbound marketing platform.

Case Study 40

Case Study eBook Content Social Media 40

Aaron Wolowiec

SEPTEMBER 2, 2014

The resulting gap represents lost opportunities and revenue. This is according to Forbes Magazine in 2011. During the session we walked through two case studies. As a supplier, you might also think in terms of “sales” or “services.” Imagine our potential if we improved our execution by just 50%.

Nashville 100

Nashville Analysis Review Communications 100

Associations Now

DECEMBER 22, 2014

Executives need to own diversity as a core compentency as much as membership and revenue— all the Lean In circles in the world won’t mean much if the guys at the top aren’t getting the message , and boards won’t evolve unless they’re mindful of where they’re underrepresented.

Leadership 40

Leadership Case Study Revenue Survey 40

High Context

FEBRUARY 27, 2009

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Case Study: Subscriptions vs. Sales. magazine , discussed how he accidentally shot the revenues of his CoPilot service through the roof.

Strategy 40

Strategy Report Social Media Revenue 40

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Find it on Amazon. Find it on Amazon.

Innovation 52

Innovation Recruiting Recruitment Discount 52

Membership Marketing

APRIL 7, 2011

Tony - it seems to me that one major member benefit that many professional associations offer, namely the journal or magazine, is missing from this list. The number one tangible reason to join many of these groups would be to receive a journal or magazine. Case Study. (9). Non-Dues Revenue. (1). Post a Comment.

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Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. Case Study. (9). Non-Dues Revenue. (1).

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Reid All About it

APRIL 23, 2021

Get inspired by the many case studies from our industry-wide panel and go (or better stay) home with solutions to the many social and economic challenges you are facing. Event Revenue and Sponsorship ROI. Shawn Zeller, Editor of CQ Magazine, CQ Roll Call. Boost Membership and Non-Dues Revenue By Becoming a Career Hub.

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Revenue Strategy Content Education 370

Membership Marketing

JULY 25, 2010

The author, John Stott, served as an Anglican priest in London, but because of his writing has been recognized by Time magazine as one of the “100 Most Influential People in the World.” Case Study. (9). Non-Dues Revenue. (1). ” This is considered to be his classic work. Annual Meeting. (5). Awareness. (4).

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Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 29, 2010

So when I came across some behavioral concepts from the consumer market in the Mckinsey Quarterly magazine, I thought that they could be applied to how we market and present our membership product. Case Study. (9). Non-Dues Revenue. (1). How membership is presented is also important when promoting to prospective members.

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Membership Marketing

JULY 12, 2010

You’re trying to find them without renting a list or paying the trade magazine in your industry to do it or buying a booth at a trade show in order to collect business cards. Case Study. (9). Non-Dues Revenue. (1). They come to you rather than you beating on their door begging to be let in. • Lead generation.

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Membership Marketing

MARCH 5, 2010

“ Also, as an opt-in approach, ASOA said that they “placed ads on our website and promoted the program through business-reply cards in industry magazines.” Based on this scenario, I think you can make a case for the free trial approach with this organization. Case Study. (9). Non-Dues Revenue. (1).

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Price Marketing Cost Survey 40

Reid All About it

APRIL 14, 2017

Find out about their six-month long effort to meet their big goal in this case study style webinar. Learn how two associations significantly increased registration and revenue with changes to their email event promotions. Presenter: Julie Callaghan, editor-in-chief & publisher, American Spa Magazine. 1 CAE credit.

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Content Chicago Marketing DC 150

Association Adviser

NOVEMBER 6, 2017

We publish a daily eNewsletter, Public Power Daily , and a monthly magazine, Public Power Magazine , plus a blog. So we have some revenue goals, which we’ve been able to achieve and surpass, with the help of our advertising sales partner, Naylor. We spearhead various programs to raise awareness of public power.

Communications 109

Communications Puerto Rico Social Media Newsletter 109