Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. IYKYK) | by B. Location: Washington DC.

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. More info/register. More info/register. Host: WorkerBee.TV

Certificate 271

Certificate Denver South Carolina Project 271

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. Labels: Corporate Membership Marketing , Growing Membership. Publications.

Case Study 40

Case Study Marketing Price Survey 40

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Association Adviser

APRIL 15, 2014

In a new case study published by Naylor, we examine how the Associated General Contractors of America (AGC) took their official magazine , Constructor , and found a way to rebuild its brand, expand its reach and increase audience accessibility.

Case Study 60

Case Study America Content Communications 60

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Strategy North Carolina Conference 259

Association Success

FEBRUARY 12, 2018

Suppose you are in the market to buy a new car. Your association should have a concise understanding of the job titles of its members, the involvement those members have in the purchasing processes for their employers, the size of their procurement budgets, and the overall size of the market served by your members.

Products 80

Products Cost Price Case Study 80

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR reorganized into a customer-centric model that united editorial, sales, and marketing for HBR, book publisher Harvard Business Press, and its websites. HBR launched a significant redesign of the magazine; its first in nearly a decade.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

Association Adviser

NOVEMBER 21, 2016

At the same time, your association should not be shy about continuing to ask for their advertising and marketing dollars. Less competition for space combined with a willingness to continue investing in an organization that invests in its members recession-in, recession-out can lead to an increased market share.

Case Study 60

Case Study Directory Cost Revenue 60

SCD Group

JULY 15, 2012

6 examples on using video in your association marketing. Video is growing rapidly as a key content marketing tool that associations can use to build awareness, meet mission and distribute content. Here are six case studies that show how your association can use videos as part of your content management/marketing tools.

Video 40

Video Examples Marketing Case Study 40

Vanguard Tech

NOVEMBER 9, 2011

In a content driven world where “in bound marketing” drives new members and non-dues revenue, blogging is one of the most powerful tools an association can leverage to drive site traffic, share thought leadership and stand out on the (ever increasingly) crowded internet. So it’s appropriate that I share that by….

Case Study 70

Case Study Content Revenue Technology 70

SCD Group

JUNE 22, 2015

The experience offers a case study for other associations. I was lucky enough to be hired as the public relations director responsible for communications PR and the association magazine. The commercial magazine reached 300,000 circulation and generated about $3 million in advertising revenue. Then, things began to change.

St. Louis 40

St. Louis Houston Washington Case Study 40

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

Membership Marketing

JULY 25, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This summer I decided to try and read something more enduring than the latest marketing or business book. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Aaron Wolowiec

SEPTEMBER 2, 2014

This is according to Forbes Magazine in 2011. What opportunities exist in your market you can benefit from? Potential new entrants: People may enter your market and weaken your position if it costs little in time or money or if few economies of scale are already in place. During the session we walked through two case studies.

Nashville 100

Nashville Analysis Review Communications 100

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Gerald Leonard, PM World 360 Magazine ). Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent.

Review 85

Review Education Tips Technology 85

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. • “ In-bound marketing. Speaking Engagements. Publications.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Ned Welch, A marketer’s guide to behavioral economics, McKinsey Quarterly, February 2010. Membership Marketing Benchmarking Report.

Tips 40

Tips How To Marketing Price 40

Vanguard Tech

MARCH 20, 2013

Marketing Experiments performed a test comparing the use of stock photography verses real imagery on a website and their effects on lead generation. When examining how people viewed the page, the study found that viewers spent 10% more time looking at photos than reading the bios. Include photos and case studies of your members.

eBook 70

eBook Case Study Class Examples 70

Association Adviser

OCTOBER 13, 2016

If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”. Treading water and just trying to survive is a recipe for disaster. That needs to change fast, she added.

Revenue 60

Revenue St. Louis Price Cost 60

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Association Adviser

APRIL 15, 2014

Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts. TRSA’s Ricci agreed.

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

JANUARY 8, 2014

They range from examples of member-engagement methods and case studies on membership growth to arguments for either the imminent demise or ongoing strength of the membership model itself. Membership in the Magazine and on the Blog. Winning in Membership Marketing Even If You Are Wrong 99.5% Member Engagement?

California 40

California Directory Case Study Member Engagement 40

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 52

Industry Marketing Social Media New Jersey 52

Associations Now

MAY 21, 2014

One of our most recent case studies reminds us that “translating” is indeed a vital step in the process. We value getting articles written for free for our magazine, so we give it a high score. … We value committee service, so we give it a high score.

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40

SCD Group

JUNE 20, 2012

As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Took magazine from 4x to 7x a year; searchable with keywords archived.

Content 40

Content St. Louis Social Media Case Study 40

Membership Marketing

APRIL 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. Speaking Engagements. Newer Post.

Price 40

Price Survey Products Analysis 40

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. You have fully penetrated your prospect market.

Innovation 52

Innovation Recruiting Recruitment Discount 52

Membership Marketing

MARCH 5, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. There is a long history of using free trial offers in membership marketing. Speaking Engagements. Friday, March 5, 2010. Tony Rossell.

Price 40

Price Marketing Cost Survey 40

High Context

FEBRUARY 27, 2009

Case Study: Subscriptions vs. Sales. magazine , discussed how he accidentally shot the revenues of his CoPilot service through the roof. The latest rage in laptop computers has come out of the cheap end of the market: ultra-light, ultra-efficient, low powered laptops called netbooks. market in a significant way.

Strategy 40

Strategy Report Social Media Revenue 40

Beth Kanter

NOVEMBER 19, 2013

Alliance Magazine, September 2012. Alliance Magazine, September 2012. We also discussed that it would be useful to have a map or fuller array of case studies that illustrate how the data might be used for different interventions. ” Lucy Bernholz, “ Data-first Philanthropy.” Beth’s Blog, September 2011.

Social Media 28

Social Media Analysis Tools Strategy 28

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Get inspired by the many case studies from our industry-wide panel and go (or better stay) home with solutions to the many social and economic challenges you are facing.

Revenue 370

Revenue Strategy Content Education 370