Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? I urge you to review the National Fluid Power Association case study on pages 13-15 of the whitepaper. Just as you do for membership, actively and intentionally recruit them for volunteer positions.

millennials 150

millennials Certificate Project Committee 150

Associations Now

SEPTEMBER 28, 2016

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year. If they’re so good at content, though, why not? Use an inbound marketing platform.

Case Study 40

Case Study eBook Content Social Media 40

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Find it on Amazon. Here is the lesson. Find it on Amazon.

Innovation 52

Innovation Recruiting Recruitment Discount 52

Beth Kanter

SEPTEMBER 28, 2015

As part of my plenary session, I did a “living case study” where I called a member of the audience, The Native Fish Society to share their story about how they used an Instagram to help save fish by taking a strategic approach and applying “POST” framework.

Social Media 28

Social Media Idaho Oregon Case Study 28

Membership Marketing

APRIL 7, 2011

Tony - it seems to me that one major member benefit that many professional associations offer, namely the journal or magazine, is missing from this list. The number one tangible reason to join many of these groups would be to receive a journal or magazine. Unleash the Power of Market Testing in your Membership Recruitment.

Price 40

Price Survey Products Analysis 40

Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

JULY 25, 2010

The author, John Stott, served as an Anglican priest in London, but because of his writing has been recognized by Time magazine as one of the “100 Most Influential People in the World.” Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 29, 2010

So when I came across some behavioral concepts from the consumer market in the Mckinsey Quarterly magazine, I thought that they could be applied to how we market and present our membership product. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4).

Tips 40

Tips How To Marketing Price 40

Membership Marketing

JULY 12, 2010

You’re trying to find them without renting a list or paying the trade magazine in your industry to do it or buying a booth at a trade show in order to collect business cards. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Network with Me.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 5, 2010

“ Also, as an opt-in approach, ASOA said that they “placed ads on our website and promoted the program through business-reply cards in industry magazines.” Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). View my complete profile.

Price 40

Price Marketing Cost Survey 40

Reid All About it

APRIL 23, 2021

Get inspired by the many case studies from our industry-wide panel and go (or better stay) home with solutions to the many social and economic challenges you are facing. Shawn Zeller, Editor of CQ Magazine, CQ Roll Call. Discuss if you should go hybrid because it’s trendy or because it reduces your event’s carbon footprint.

Revenue 370

Revenue Strategy Content Education 370

Aaron Wolowiec

DECEMBER 13, 2012

Newsletter/magazine articles. Case studies. Whether this means recruiting them to serve as presenters, facilitators or curators, or simply featuring their blogs and industry resources within your established community, bring them into the fold. Social media feeds/conversations. Participant discussions/chat transcripts.

Content 100

Content Newsletter Social Media Case Study 100

Reid All About it

APRIL 14, 2017

Find out about their six-month long effort to meet their big goal in this case study style webinar. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Presenter: Julie Callaghan, editor-in-chief & publisher, American Spa Magazine. 1 CAE credit.

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Content Chicago Marketing DC 150