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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.

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Engaging Your Young Professional Members: 9 Tips

MemberClicks

According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. So, how do association marketers speak to young members and get them to lean in? Reevaluate your young members’ journey.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

They might be doing multiple microvolunteering activities, serving on a committee, or helping with special initiatives – all of which are essential to your association moving forward. You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members.

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Association Brain Food: 5.5.23

Reid All About it

. – Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. 1 CAE credit. . – More info/register. Host: iMIS by ASI Thu 5/11 at 2 p.m. CDT – How Do Credentialing Organizations Enhance Their Value to the Professions They Serve?

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Association Brain Food Weekly: 1.21.22

Reid All About it

The member experience. Too much has changed in our world to keep assuming the member experience you provided pre-pandemic is the experience your members and prospective members want, need, and expect now. MemberSuite suggests how to reevaluate the member experience and apply what you learn.

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Solutions for Your Membership Conundrum

Association Adviser

While that may not surprise you, did you know that 23 percent of associations tell us they are inviting younger members to join their event planning committees? Certifications. NRCA’s Carl Good said NRCA noticed that the majority of members who didn’t renew were those who belonged for less than two years. Socializing.