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Association Brain Food Weekly: 7.11.16

Reid All About it

Learn how Texas Medical Association leveraged marketing automation to grow revenue by 313%, the creative approach National Association of Federal Credit Unions incorporates for event communications, and the strategy behind Florida Association of Insurance Agents increasing member engagement by 201%. More info/register.

DC 150
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Association Brain Food: 12.2.22

Reid All About it

Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? But 62,000 people completed the course and earned a certificate. She explains how async communication combats groupthink —what a bonus. Guest: Cynthia Lockrey, Lockrey Communications.

Tips 41
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Speaking to Alabama Law Students about the Association World

Association Navigator

But I got impatient with politics and wanted something different, something a little more legal than political communications. On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. The variety is what I like.

Alabama 100
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Association Brain Food Weekly: 2.5.21

Reid All About it

Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –

San Diego 370
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Association Brain Food Weekly: 4.10.20

Reid All About it

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

So why would your association apply a one-size-fits all membership marketing strategy to try and appeal to both ends of the millennial age spectrum? Certification programs. You will be much more likely to successfully attract millennials to your association if you customize an age appropriate campaign. Job boards.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Florida Society of Association Executives ). Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn the basics of conducting usability testing and how to use the results to drive your online strategy.