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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

Texas 214
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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

Among the top values cited by respondents were diversity in attendees and speakers (60 percent), green practice certifications (56 percent), and social responsibility initiatives (52 percent). Sixty-four percent of respondents said they agreed that “a destination must align with our members’ values in order to host our meetings/events.”

Report 59
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Association Brain Food Weekly: 2.5.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Tue 2/9 at 11 a.m. – More info/register.

San Diego 370
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Best Learning Management Software in 2023: 15 Top Picks

MemberClicks

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Associations, educational institutions, chambers of commerce and corporations can all leverage an LMS to present online training and certification opportunities.

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Association Brain Food Weekly: 7.11.16

Reid All About it

Learn how Texas Medical Association leveraged marketing automation to grow revenue by 313%, the creative approach National Association of Federal Credit Unions incorporates for event communications, and the strategy behind Florida Association of Insurance Agents increasing member engagement by 201%. More info/register. Host: Informz.

DC 150
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Recruiting members. and keeping them

Association Adviser

In the years I’ve served on the Board for the Gainesville Chapter of the Florida Public Relations Association ( FPRA Gainesville ), we’ve asked ourselves this same question. Include member news in your communications, which allows members to market their organization to others. Support member certification.

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8 Best Learning Management Software Options

MemberClicks

You can manage online content, track educational credits, issue certificates and more, all from one comprehensive interface. All your member data, reporting, communications and payment info lives in one single place. The Florida Society of Association Executives launched their Classroom LMS program in December of 2021.