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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. Lunch costs are on your own. Lunch costs are on your own. But do you?

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Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.

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Kickstart a Video Campaign with this Simple Process

Forj

As an association professional reading this blog, you are likely providing courses or certification programs for your members. The problem with video as a marketing tool is that it puts us on the spot and makes us vulnerable. Keep in mind your audience (marketing best practice #2) and where they are in the buying cycle.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

A budget won’t just give you healthy restraints to work within, it’ll also make sure the cost of bringing on new members doesn’t end up canceling out the influx of new dues. Step 5: Create your workback plan The best membership campaigns utilize several different streams (social media, email, events, etc.).

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Member Engagement Strategies: A Guide for Associations

Fonteva

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. While tickets are an extra cost, events offer a rewarding experience that justifies the member’s purchase.

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Discover The Best Membership Apps To Transform Interaction

Disciple Media

Efficient email marketing tools. Efficient communication: Send newsletters, alerts, or personalized messages to members. Some apps might be over-featured for smaller groups, leading to unnecessary costs, while others might lack advanced tools for larger organizations. Pros: Solid member database management.

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Help Your Members Across the Digital Readiness Gap

WBT Systems

Who’s opened your email newsletter and clicked on links to content? You may need the assistance of marketing automation or email marketing software to identify these members. Cost vs. value. Who’s participated in F2F programs but not in online programs? Moving Members Along the Digital Readiness Spectrum.

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