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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

If a significant portion of your members renew each year, then you have solid member retention rates. Why does member retention matter? It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing.

Strategy 130
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Best Learning Management Software in 2023: 15 Top Picks

MemberClicks

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Reduce costs. With an association LMS, you can easily keep an eye on members’ progress as they work through your educational courses. Track progress.

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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. More info/register.

Strategy 272
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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. 28% of associations said members could not justify membership costs with any significant ROI. 23% of associations reported members found l ack of value.

Tools 258
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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. .

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CXPA Elevates the Customer Experience with Community

Higher Logic

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. Leveraging education and certification.