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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. The organization wanted to create a user-friendly certification process.

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Bonus Content – Event Garde e-news – February edition

Aaron Wolowiec

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: Transfer: Let’s say you just attended a certification course.

Michigan 100
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Life goes on…and so does learning

Aaron Wolowiec

As some of you may know, in addition to my role with Event Garde , I work for Michigan State University’s central communications office. For example, if an association offers online certification, it can easily incorporate a YouTube video or podcast. So now I’m wondering, where do Massive Open Online Courses fit into this equation?

Mooc 100
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Associations Have the Advantage in the Digital Badges Market

WBT Systems

WBT System’s Erin Pavane is presenting a session on digital badges next week at ORGPRO , the Michigan Society of Association Executives’ education and networking convention for professionals in the not-for-profit industry. More than a quarter of them said certifications and digital badges could be a useful substitute for a degree.

Marketing 150
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Back to basics: Education programs

Aaron Wolowiec

I recently facilitated two sessions on meeting planning and professional development for the Michigan Society of Association Executive’s (MSAE) Academy of Association Management. Prepare for certification. Certification. Certificates/certifications. Home-study courses. Make connections/networking.

Education 100
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Good News For Association Education Courtesy of Generation X

Association Subculture

I just read the latest installment in the University of Michigan longitudinal study on us Gen Xers - Lifelong Learning: Generation X Illustrates the New Reality - and it contains some great news for associations. Courses and workshops that lead to licenses, certificates, and other recognition within professions and occupations.

Education 100
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Would Mother Earth approve of ‘green’ venues?

Aaron Wolowiec

Spring is finally here in Michigan and as robins chirp and flowers start to bloom, it’s the perfect time for Earth Day. According to the report, there are seven best practices among environmentally friendly venues: 83 percent have achieved a sustainability-related certification. 87 percent have secure bike parking for staff.

Michigan 100