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Association Brain Food: 4.5.24

Reid All About it

One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. Maybe you received an engagement box from a virtual event you attended. Learn from one of the best.

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Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. New member onboarding. It means “jumping out of the system.”

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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. MemberSuite describes how to show virtual event ROI to sponsors and exhibitors by creating opportunities for them to achieve their marketing goals: increasing brand awareness, providing thought leadership, showcasing their products, and developing and deepening relationships. More info/register.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Young members also have to think about registration fees and travel expenses for events. Recruitment strategy: help millennials get jobs. Online career center. The state of millennial membership.

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Association Brain Food Weekly: 9.30.16

Reid All About it

The future of learning has been on my mind lately. After publishing that post, I saw the news about LinkedIn’s new site, LinkedIn Learning. After publishing that post, I saw the news about LinkedIn’s new site, LinkedIn Learning. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads. Host: MCI Group.

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Association Brain Food: 6.24.22

Reid All About it

WBT Systems suggests associations revamp their leadership training programs to serve two purposes: teaching the skills members need for volunteer leadership and for leading or collaborating on a remote team at work. Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns.

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