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Association Brain Food: 6.30.23

Reid All About it

But Jamie Notter at Propel says, “Your culture is already having a direct impact on every other project [you] are doing, and in many cases, the culture is making it harder for [you] to achieve success in those projects.” Location: Chicago IL. That’s why marketing often falls prey to the classic spray and pray model.

Chicago 205
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Association Brain Food: 6.2.23

Reid All About it

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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Association Brain Food: 7.7.23

Reid All About it

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. CMS/website RFP.

Tools 195
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Association Brain Food: 3.24.23

Reid All About it

Member onboarding. Thank goodness, many associations are rethinking new member onboarding. If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Location: Chicago IL. Sponsorship strategy.

Revenue 227
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Association Brain Food: 6.9.23

Reid All About it

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205
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Association Brain Food: 6.16.23

Reid All About it

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. We develop expertise from researching, thinking and writing. 1 CAE credit.

Project 195
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Looking Back at 2018: Where We’ve Been and Where We’re Going

SBI

We took strides toward adopting new technology, honing best practices, and exploring new innovations to improve our clients’ member experiences – and had fun while doing it! We are most proud of Shantaé Young, who completed her master’s degree in marketing. What a year 2018 was for SBI! Cheers to that! Giving Back.

Seattle 45