Associations Now

AUGUST 6, 2019

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. MGM is a wonderful partner because they have a large footprint and are leading the innovation curve.”.

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Associations Now

NOVEMBER 17, 2019

The organization transformed a big-box room at the Huntington Convention Center in Cleveland into the ultimate CrossFit gym , hosting literal hometown heroes to compete with world-renowned CrossFit athletes. The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility.

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Associations Now

AUGUST 9, 2015

At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. Get curious. He recommends asking why—not once, but at least five times in a row. .

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Associations Now

AUGUST 14, 2019

Consumer interest in health and wellness isn’t just a marketing opportunity for the spa and yoga industry. As consumers increasingly expect wellness initiatives – whether traveling for work, attending a conference, or simply on vacation -innovation in this sector is something that cannot be ignored.

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Associations Now

AUGUST 21, 2018

And increasingly, hackathons are becoming a popular way to drive innovation and solve problems. It’s about being messy and creative and channeling that into innovation.”. He cited Redfin , Cornell University , Cleveland Medical , and Hilton as good examples of organizations that host annual or semiannual hackathons.

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Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Year-round attendee community. CMP credit.

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