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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

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Daily Buzz: The Evolving World of Content Marketing

Associations Now

The annual event, held in Cleveland since 2011, brings together professionals in an industry that is constantly evolving. On social media, [inflluencers] invite their audience behind the scenes,” Laura Johnston writes in the article. Does your association need more employees, or the support of a marketing agency?

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Good Sport: Decision-Making in the Heat of the Moment

Associations Now

Never before had Ohio crowned co-champions in high school ice hockey, but that changed last weekend when the game between Sylvania Northview and Cleveland St. In the 24 hours after the game ended, the reaction was 99 percent negative on social media,” said Stried. And what tips would you share on how to maintain your composure?

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Membership+Marketing+Magazines+ 3 other articles for association executives

SCD Group

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Who do you target? Enjoy, and Happy Halloween!