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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Here’s how the AOA team did it. Email marketing.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.

Revenue 256
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Association Brain Food: 5.12.23

Reid All About it

Participants will brainstorm the biggest challenges that associations face today and then team up to create a pitch for an AI-fueled solution to one of those challenges. Creativity in the Time of AI Learn techniques to inspire your teams’ creativity. No plan, no progress. With podcasts, I’m like a ghost in the room. . 1 CAE credit.

Chicago 200
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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

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Association Brain Food Weekly: 4.23.21

Reid All About it

Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. Teaming Up: Build Your Growth Capacity With Strategic Staffing. Come and listen to members (both volunteer leaders and those not on committees, boards, etc.) Get tips on how to coach teams to use daily connectedness.

Revenue 370
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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.

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Association Brain Food Weekly: 10.5.18

Reid All About it

Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. Presenter: Jason Askey, Product Marketing Manager at Cvent. . – Association Leadership: Assembling Great Governance Teams. More info/register.

DC 170