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Association Brain Food Weekly: 10.12.18

Reid All About it

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

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Association Brain Food Weekly: 10.5.18

Reid All About it

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. 1 CAE credit.

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AMS vs. CRM: Integrating Strategy and Software

Protech

You might be asking yourself, “ Wait, I thou ght CRM is the platform I use to look up account s and contact records of my members?” And, you’d be right. . However, keep in mind that unless you have an experienced developer of that system, the benefits your association will gain is limited. . Closing Thoughts .

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6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

Your members want to have the ability to search for other members in your directory, and your staff needs to be able to contact your members with important updates and information. A majority of us spend most of our online time from our mobile devices these days, and your members are no exception. Mobile-responsive design.

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A New Brand Image: How Businesses Move Forward

CMA Solutions

Whether you are selling a product or service, there tends to be a fundamental marketing challenge because everything is flat. Having consistent branding across all marketing vehicles is crucial for creating brand value. Rebranding is a marketing strategy that can turn your company around in specific situations. Contact us today.

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Association Brain Food: 1.27.23

Reid All About it

Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs. Let’s catch up on what everyone is doing and stay in contact this year in support of our community. Gen Z values. Instructional design.

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Association Brain Food: 2.10.23

Reid All About it

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Join us for a moderated discussion on defining leadership, vital skills to grow and encourage, and leading alongside others. Member recruitment. More info/register.