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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

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Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. On behalf of our mission statement and members, we went through a two-year rebrand. We have been “flipping the script” on this perspective for a long time!

Survey 113
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Association Brain Food Weekly: 7.9.21

Reid All About it

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. It’s the underlying principle of Inbound Marketing. More info/register.

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Learn About Members’ Why

Smooth The Path

As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. We are a community of professionals. The conference this year is in Las Vegas. 76% of our members renew but, only 42% of new members renew.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

I was only reminded of the association when a promotional email came in, asking me to attend their national conference. My first-year member experience lines up with many other new member’s experiences according to member research. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

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2023 CSAE Town Hall – Updates on CSAE’s Activities and the Year Ahead

CSAE

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. To get a healthy ratio, CSAE first marketed the event to executive members.

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