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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Hear the perspectives and experiences of healthcare association professionals in building trust with their members and the public.

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Learn About Members’ Why

Smooth The Path

As established organizations, knowing our member’s why helps us develop and communicate our why. We are a community of professionals. The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Why do members renew?

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication.

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Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos. In addition, new SMPS logo swag was made available to conference attendees, with additional branded items that were soon available for purchase.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Director, Strategic Marketing & Communications, America’s Blood Centers. Guest: Fern Carbonell. Mon 7/12 at 2 p.m.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

I was only reminded of the association when a promotional email came in, asking me to attend their national conference. My first-year member experience lines up with many other new member’s experiences according to member research. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

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Why Didn’t Our Members Choose Us?

Smooth The Path

Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Our solutions are not the exact solutions members need to solve their problem.

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