Association Analytics

FEBRUARY 14, 2022

By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Communicate to leadership and staff in their language. Ask, “Do you want better member insights to inform strategy?” Leverage the community.

How To 169

How To Case Study Cost Revenue 169

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APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network.

Revenue 363

Revenue Strategy Team Content 363

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JUNE 11, 2021

Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.

Certificate 322

Certificate Technology Communications Revenue 322

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FEBRUARY 18, 2022

Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.

Content 39

Content Marketing Tips Strategy 39

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FEBRUARY 11, 2022

The weekly list of free educational events and resources for the association community…. Marketing, membership and communications awards. Hear about the “why” behind unified communications (UC), key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform. 1 CAE credit. Host: ASAE.

Content 39

Content Strategy Technology Analysis 39

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JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Chelseah Mesa (moderator), program manager with the Federal Communications Bar Association.

Revenue 39

Revenue Education Strategy Leadership 39