CMA Solutions

MARCH 6, 2024

They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary.

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Associations Now

AUGUST 21, 2014

Associations are perfectly primed to serve as spokespeople for their respective industries, communications professional Sheri Singer told Associations Now earlier this week. Yet, few associations are capitalizing on this despite the relative ease and cost-effectiveness of a proactive communications strategy, Singer added.

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CMA Solutions

JUNE 16, 2022

1 thought—not an afterthought—because It is a highly cost-effective tactic that gets results. Here are several ways to leverage content in a way that will boost your SEO results: SEO Strategy Tip #1: Internal Linking The World Wide Web loves “webs,” which is what you get when you start linking to other internal assets on your website.

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Higher Logic

DECEMBER 20, 2018

Why Community Should Be Part of Software Companies’ 2019 Strategy. With the cost to build software going down, the barrier to entry is much lower. Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Thus, more competition exists.

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Associations Now

FEBRUARY 19, 2016

The research examined what drives reader engagement [PDF], including the following three features: In-depth enterprise reporting —like the work portrayed in the Oscar-nominated film Spotlight —costs a lot of money to create, but it also drives much stronger results. New Post: Press Release 101: Why You Need a Good ‘Nut Graph’ https://t.co/sT8IfynkJv.

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Reid All About it

JUNE 17, 2016

Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. Learn clever ways to bring cost savings to your food and beverage programs while simultaneously increasing the quality and presentation. More info/register. Hosts: Event MB and Bizzabo. Wed 6/22 at 12 p.m. 1 CAE credit.

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Expo Logic

DECEMBER 27, 2019

Potential speakers will submit their proposed topics, cost and other information that can help you narrow down prospects. Communicate Clearly and Often. Maintaining an open line of communication through each step of the planning process is the most effective way to manage conference speakers. During the Event. About the Author.

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