Communications eBook Member Engagement Newsletter 
Higher Logic
JANUARY 24, 2019
After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement. Keep in touch with members through automated messaging. Keep in Touch with Members Through Automated Messaging.
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
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Association Adviser
NOVEMBER 13, 2018
During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.
EventMobi: Association Events
SEPTEMBER 21, 2023
If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind.
Higher Logic
JULY 19, 2018
Because it’s the main way we receive valuable communications. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. Marketing automation can help you send effective, personalized content to each member. Everyone uses email. Make sure your emails are mobile-optimized.
MemberClicks
NOVEMBER 16, 2021
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.
MemberClicks
NOVEMBER 16, 2021
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.
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