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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

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Thursday Buzz: North America Loves Its Meetings

Associations Now

. “Across the continent we are demonstrating how meetings build personal relationships, drive positive outcomes, and support strong communities,” said MMB Co-Chair Michael Dominguez, who is also senior vice president of corporate sales for MGM Resorts International. billion to the country’s GDP in 2012.

America 40
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Teach Your Members and Staff Leadership by Showing Them the World

Associations Now

I traveled with a small nongovernmental organization, 108 Lives , a project of the Three Jewels Outreach Center in New York City. The nonprofit, which emphasizes giving unconditionally and connecting global communities, was focused on bringing relief to those affected by the earthquake that hit Nepal last April.

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Ebola: How the Meetings Industry Is Responding

Associations Now

ANCC asked its attendees to use the local Ebola case as way to “educate the public about all infectious diseases and our hospitals’ capacity to deal with these issues.”. The Dallas CVB is working closely with organizations scheduled to hold meetings in the city. “The Please share your strategy in the comments.

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Membership Wakeup Call for Associations

Association Adviser

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. According to Naylor CEO Alex DeBarr, there is a new generation of middle and upper management in every market that takes their information and guidance from multiple sources. It’s cautious optimism at best. Here’s why.