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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters. Did you know….

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Newsletter.

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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?"

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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. What’s more, 72% of customers say they prefer email as their main channel for business communication.