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Association Brain Food: 4.12.24

Reid All About it

Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Staff meetings. We will share best practices and help each other with financial information.

Revenue 256
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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. Kim Lear, Keynote Speaker, #HLSF18.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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Association Brain Food: 6.30.23

Reid All About it

. – Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. That’s why marketing often falls prey to the classic spray and pray model.

Chicago 205
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How to Send Onboarding Emails that Make Your Association’s New Members Feel Welcome Right Away

Aptify

Start by thanking new members for their membership. Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. If you need new members to do something, be sure to state clearly what you need them to do and why.

How To 148
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Building Buy-In for an Online Community at Your Association

Higher Logic

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.