Communications Email Marketing Newsletter Reference 
Higher Logic
MAY 8, 2019
Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.
Disciple Media
MAY 24, 2023
Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?
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Reid All About it
JULY 16, 2021
Suddenly, I see references to it in different places. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. Host: Splash.
ISAE
APRIL 4, 2024
We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. This makes it easier to facilitate the stewardship strategies and communications that drive long-term engagement, and it shows donors that their contributions are especially valued.
Fonteva
DECEMBER 19, 2019
The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Email marketing. Improve your communication strategies. Live events. Live events.
MemberClicks
MAY 13, 2022
You’ll be able to engage with members on a more personal level and reference their specific membership history in your communications with them. Email Marketing. Segment members based on shared characteristics such as interests or location to send targeted email messages that specifically appeal to them.
MemberClicks
NOVEMBER 16, 2021
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.
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