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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Target communications to segmented member groups.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. Use Webinars to Communicate. To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Want to learn more about automating your email communications ? Onboard New Members.

Revenue 296
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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. 5 Secrets of Email Marketing Geniuses. Chris Detzel, Community Program Manager at Reltio. Intellectual humility and curiosity. 1 CAE credit.

San Jose 369
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

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6 Post-Event Survey Tips to Improve Your Virtual Events

Achieve

According to Re:Charity’s article on increasing participation with email marketing , personalizing your messaging is one of the first and most important aspects to immediately engage recipients and boost the probability of a response. You should refer to your constituents by name and reference the specific event that they attended.

Survey 59
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Association Brain Food Weekly: 7.16.21

Reid All About it

Suddenly, I see references to it in different places. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. In this session, we’ll take a look at what’s directly impacting the way targeted audiences notice and process the email communications you’re sending.

Revenue 195