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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

Texas 214
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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

However, once your event concludes, you realize that you could benefit from retaining your corporate partner’s support for future events and campaigns. Explain how their support made an impact and how you’ll use the donations raised to power change in your community. Then, determine how often you’ll check in with one another.

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Association Brain Food Weekly: 2.5.21

Reid All About it

The weekly list of free educational events and resources for the association community…. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Community manager survey.

San Diego 370
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A look back at 2015

Aaron Wolowiec

As Thanksgiving approaches, it’s time for us at Event Garde to reflect on the many things for which we’re thankful. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals.

Michigan 100
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Best of the Web: April 2014

Association Adviser

Visit Us at These Important Industry Events. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. ASAE 2014 Marketing Membership & Communications Conference. Multifamily Exchange Event. May 19-21, 2014.

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Association Brain Food Weekly: 6.20.16

Reid All About it

And now, the list of webinars and other events for the association community for the week of June 20. – 10 PR Tactics to Make Your Events Stand Out from the Crowd. Learn about innovative tactics that can earn attention, spark interest, and inspire journalists from national papers and top bloggers to cover your events.

LMS 150
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Recruiting members. and keeping them

Association Adviser

In the years I’ve served on the Board for the Gainesville Chapter of the Florida Public Relations Association ( FPRA Gainesville ), we’ve asked ourselves this same question. Attend Chamber of Commerce events or industry conferences. Think about other networking events potential members may attend. Provide a scholarship.